Brand Evolution
As a Brand & Creative team leader my responsibilities include team & freelancers management, guidelines creation and steering the evolution of the brand towards a social media together with the leaders of Marketing & Product team.
Shares Communities
Communities was a milestone feature for us to position our app in the social media sector. For this project I've worked with six different illustrators and collaborated with Product on setting the visual direction for the groups within the app.
Illustrations: Bertrand Aznar, Valentin Galmand, Kate Prior, Anastasia Mikhailova, Mario Cesar Junior
Williams Sisters
App Store
The presented design of the App Store improved the conversion from 10% to 80% (compared to 60% market average)
Actors Style Guide
Guidelines for stylists to ensure consistent fashion direction across local user testimonial ads.
Employee Branding
Together with People team we kicked off numerous office projects to increase employee engagement. These included musical posters showcasing our illustration family, Shares FC football jerseys and swappable adhesive stickers system for office windows.
