A decade of heroism, now live on a big stage.
Working with GEA Live, I created the website and developed marketing campaign for My Hero Academia In Concert's global tour celebrating the series' 10th anniversary.
Bringing the key visual to life
Built on Webflow, the official website brought the key visual to life with strong SEO performance and seamless CMS management. It served as an efficient sales tool, gathering sign-ups before transitioning to ticket sales across international markets, with new tour dates added on the fly as the tour grew.
Building anticipation
The first phase focused on generating momentum ahead of the reveal. I created an animated landing page coordinated with the simultaneous launch of the Japanese version for the domestic market.
Mobile-first for a new generation of heroes
Built mobile-first, the website ensured accessibility across all devices and age groups. With the majority of concert audiences browsing on smartphones, the responsive design maximised conversion by delivering tour information and ticket links in a streamlined, intuitive interface.
Orchestrating a global campaign launch
I developed the international campaign across social media, print, and digital in three stages: artwork reveal, pre-sale sign-ups, and tour dates announcement. The tour announcement post amassed over 68k likes and 5.5k reshares, with coverage including Variety's digital edition.
