A crowded market rewards live entertainment that stand apart.

Design for go-to-market alignment and audience engagement guided by the core principles at every step.

TRUSTED BY GLOBAL ENTERTAINMENT STUDIOS

Lionsgate
Logo of Paramount Pictures.
Logo of Nickelodeon.
Crunchyroll logo featuring a stylized circular swirl icon followed by the word 'crunchyroll' in lowercase letters.
Penguin Random House UK logo with a stylized penguin enclosed in an oval and the company name to the right.
Logo of Doha Film Institute with Arabic text above and English text below, separated by horizontal lines.
Logo of VIZ Media.
Logo of TOHO Animation.

Design Philosophy

Outcomes

Before anything looks good, it has to work: sell the show, fill the room, or make the next step obvious.

Craft

Design thinking shapes the idea, and careful art direction carries it through to the final deliverable.

Empathy

Clear communication, honest advice, and real care for both you and the people you want to reach.

Innovation

Curiosity drives the process: we question the brief, explore alternatives, and refine until it clicks.
Arnold Kotra standing on a train platform near the tracks in a black and white photo.
I am an Art Director with 10+ years of experience providing campaign and launch design for live entertainment. From pre-production to opening night. From key visual to campaign rollout.



I'm craft and curiosity driven, so multidisciplinary and hands-on approach feels most natural to me. I think in concepts, stories, systems and I take inspiration from the everyday life. I believe in process in creative work and I like to stretch it to achieve results.

Working remotely from Colmar, France, I collaborate with clients globally, available for meetings within 6 hours of CET to support projects across Europe and North America.
Arnold Kotra standing on a train platform near the tracks in a black and white photo.

Agile workflow

Keeping things simple to move fast while enjoying the creative process.
Illustration of a project timeline calendar with blue highlighted sprint period, demonstrating organised workflow planning phase.

Planning

Work is planned in sprints and meetings are set up in advance.
Grid of circular dots with white cards and cursors overlay, symbolising collaborative workshop activities and creative thinking.

Workshops

Together, we workshop the best approach for your business.
White search interface with magnifying glass icons indicating thorough research across multiple categories and information gathering.

Research

Creative thinking is reinforced with thorough research.
Browser window mockup with navigation tabs and content blocks in blue, representing strategic concept development and design system architecture.

Concept

The design is rooted in a strong concept to craft the story.
Bezier curve with control points and handles demonstrating technical design precision and high-quality asset creation process.

Creation

I build high-quality assets that last and help you stand out.
Stylised icon representing the final stage of bringing designs to life and supporting post-launch activities.

Implementation

I bring designs to life and support you post-launch.

Our collaboration continues from project to project based on trust, kindness, reliability and transparency which I really appreciate as a client.

– Katarina Udovičić, marketing manager @GEA LIVE

From pre-production to opening night.
From key visual to campaign rollout

End to end design for events and campaigns, or support exactly where you need it.

Services

Promotional poster for Nickelodeon's Avatar: The Last Airbender In Concert, The 20th Anniversary Tour, featuring animated characters Aang and Katara performing waterbending on a swirling water background, celebrating twenty years with an official cinematic concert experience composed and arranged by Jeremy Zuckerman.

Key Visuals

Own the moment with campaign visuals that define, not follow, the conversation.
Collage featuring TBW24 Awards branding: celebrating on-chain wave-makers with a golden whale tail logo, a group photo of award winners on stage, a formal invitation to the ceremony in Paris on 21 February 2024, the Best Project for Good award given to Carbonable, gold whale and fish sponsor icons, and a special guest portrait of Inna Modja, an artist and UNCCD Goodwill Ambassador.

Branding

Be impossible to miss, online and offline.
Website homepage for Twilight in Concert featuring an image of two characters with faces close, surrounded by glowing sparkles and a silhouetted orchestra below, with navigation links for About, Trailer, Tour Dates, Sign Up, FAQ, and buttons for Buy Tickets and social media follow icons.

Digital

Turn attention into ticket sales with interactive digital experiences.
A digital presentation slide collage showing three slides: one titled 'Results & Observations' with photo booth interaction data from multiple cities, another titled 'Merchandise' featuring The Witcher merchandise including a figurine, game cover, t-shirt, and DVDs, and the last titled 'Series Highlights & Visual Narrative' with a grid of images from the Outlander TV series.

Pitch Decks

Win the room with decks that make your show too good to pass up.

Arnold is a strong creative partner and a go-to resource when ideating new concepts in the immersive space, where clarity, speed, and creativity all matter. I highly recommend him and look forward to continuing to collaborate with him.

– Allison Niedermeier Lee, FOUNDER AND PRESIDENT @EVIE PRODUCTIONS

Selected work

Interested in working together?

Get in touch
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