Avatar: The Last Airbender In Concert presents a live orchestral rendition of the series’ iconic soundtrack, paired with a nearly two-hour special recap of the animated series’ three seasons displayed on a full-size cinema screen. The projection features the original dialogue and sound effects without any pre-recorded music, allowing the live orchestra to perform the legendary score live and in perfect sync with the show’s scenes.

Building on Venxi’s illustration, I developed the key visuals and logo lock-up that defined the campaign’s visual language. From these foundations, I created and adapted a social media roll-out across two continents and three languages, ensuring consistency and impact at every touchpoint.

Together with GEA Live, I developed a marketing guide that became the playbook for a seamless global roll-out. It provided partners with clear, practical instructions on timing, asset usage, and social execution, allowing the tour’s identity to resonate consistently across locations.