Tapestry's Data Analytics team empowers global operations across Tapestry's emblematic brand portfolio: Coach, Kate Spade, and Stuart Weitzman.
I partnered with the team to create a unified visual system and design an e-book showcasing their capabilities, demonstrating how they enable data-driven decision-making across the organisation.
Four voices, one family
Rooted in Tapestry's brand language and informed by interviews with each team leader, I crafted four abstract emblems representing Data Engineering, Data Science, Analytics & Insights, and the Product team. Each emblem shares a unifying element: a white dot symbolising the precision of data analytics and the team's ability to pinpoint opportunities across complex datasets.
The e-book successfully positioned the Data Analytics team as a strategic partner across Tapestry's global operations, leading to a Japanese adaptation that extended their reach to international teams.
JAPANESE ADAPTATION
Tapestry
